Lembaga Kenaf dan Tembakau Negara (LKTN) acts as a multi pronged champion for Malaysia's agricultural potential. It fosters the burgeoning kenaf industry by setting national goals, implementing policies, and driving efficient growth. Simultaneously, LKTN regulates and manages the established tobacco industry, ensuring smooth operation and adherence to regulations. But its reach extends beyond, empowering those involved in these sectors through the promotion and development of diversified economic activities, paving the way for a more robust and resilient rural economy.